Poster Talk: Ponyo on a Cliff

image source: http://www.ghibliworld.com/news.html

More anime posters! This one is from Studio Ghibli's latest fare, Ponyo on a Cliff, directed by the venerable Miyazaki Hayao of Spirited Away (Sen to Chihiro no kamikakushi) and Howl's Moving Castle (Hauru no ugoku shiro) fame. Word has it that he is going back to his roots too, and CGI will take a back seat... wait. this sounds familiar... Anyway, it is true that unlike his last 3 works, Princess Mononoke, Spirited Away and Howl's, Ponyo will feature more hand-drawn water coloured art.
Anyway, what you see up there is most likely the official movie poster for the film as so far, what's released on the net appear to be colour sketches for the film and unlikely as poster material. The guy in the middle is Suzuki Toshio, the publicity guy and producer for many many Miyazaki films, since Miyazaki has a habit of not talking to the press. Nevertheless, back to the topic.

The Ponyo poster is cute. Er. Actually, when I saw this, I got into a sulky mood since this really doesn't say anything more about the film than what fans I suspect, already know (namely, that it is about a 5 year-old boy who rescues a goldfish princess). Well, actually it does. The target audience seems to be about five years old. Darn. The sulky mood as some might have guessed is that the film really seems too kiddy for me to enjoy, which is sad. The theme song is also highly simplistic, almost like a nursery rhyme. Ungh. I'm almost worrying that this will end up something like Panda! Go Panda! which is beyond kiddy. Even young-at-heart adults would have found that painful to watch.

The poster's candy colours are appealing though. After the muted palettes in Spirited Away and Mononoke-hime, there seems to be a move towards pastels and bright pinks and yellows and blues - Howl's coat was...colourful to say the least, though echoes of the intricately decadent design from Spirited Away lingers in some of the scenes. Here, in Ponyo, I think there will be less of that decadence and rich art and that it'll look looser in design. I think the deep red from Mononoke and Spirited Away will also be taking a step back, if not from most of the film, it will be in the advertising. Besides, red is really too strong a colour when advertising for children.

Am I being subjective?
Yes.

At any rate, I am wondering if I will be giving this film a miss. Haha. Who am I kidding?